Dawn Hudson to Step Down as CMO of the NFL

She's 'unlikely' to continue in marketing

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Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League.

“Dawn provided refreshing insights and perspectives on how to portray our game, players and the special bond fans have with the NFL,” an NFL spokeman told Adweek via email. “The league’s multi-platform campaigns have further deepened the connection with fans throughout the year, culminating with exciting and engaging Super Bowl messages. We wish her well in her future endeavors.”

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