DavisElen Welcomes DiLorenzo

LOS ANGELES-Tanned and rested after barnstorming the world for five months, Dot DiLorenzo has joined DavisElen as executive vice president, director of media services.

The veteran ad woman, who had been an executive vice president at Initiative Media until last October, said she was wooed by agency principals Bob Elen and Mark Davis and a “cadre of really super people.”

In her new post, she will oversee the agency’s media department. She will also work to bring new business to the 75-year-old agency, which is located in downtown Los Angeles and had billings last year of about $223 million.

“This is an agency that is in a great position to kick some butt,” said DiLorenzo. “I walked in here and I could just feel the energy. Other places I visited seemed to lack a pulse.”

DiLorenzo starts work at DavisElen this week, and will work on accounts including the Southern California Toyota Dealers Advertising Association and McDonald’s franchisee groups in Western states.

Elen, the shop’s president and COO, says he was smitten with Di Lorenzo from the start. “She just lights up a room,” he said. “In my experience I have never come across anyone with a bad word to say about her. Her experience at Initiative in media buying and her diverse experience will be a great help for us.”

Prior to her three years at Initiative, DiLorenzo held media director posts at the Southern California office of J. Walter Thompson and at local independent shop Kresser, Craig. She joined Initiative, then known as Western International Media, in the mid-1990s and was named executive vice president. She was laid off along with 15 other staffers when Initiative tightened its belt last October.

Rather than jump right back into the business, DiLorenzo decided to roam the globe. After a whirlwind trip that included stops in Malta, France and Egypt, as well as an ocean cruise and scuba-diving trip in the Indian Ocean, the New York native returned to Los Angeles and began her job hunt.

“There were lots of meals with lots of people,” she says of her brief job search. “But I really liked Bob and Mark. They work hard and they play hard. Just like me.”

It’s the second big hire for Davis Elen this year. The shop earlier hired Caryn Wiley, founder and president of Wiley & Associates, Westlake Village, Calif., as svp, director of planning and business development.