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Media savvy made the difference in Davis Media Group’s winning the Best Western International marketing account last week.
The Baltimore shop, which has only added creative services to its skill set in recent years, defeated crosstown rival Gray, Kirk/Van Sant and Moses Anshell in Phoenix, Ariz., to win the estimated $20-25 million account.
“Media was the last thing any client wanted to think about,” said agency president Laurie Davis. “They wanted creative. Now, with a recession looming, they understand media money is money well spent.
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