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SOUTHAMPTON, BERMUDA Ad executives should consider asking procurement officials for a reference on behalf of their agencies.
That was just one of the points made by New York-based consultant Joanne Davis, whose breakout session here at the American Association of Advertising Agencies’ management conference was titled, “The Power of Procurement in a Pitch.”
Even if an agency didn’t win the account in which a procurement team was used, it should consider obtaining a reference from that procurement team (provided the interaction was positive) to use in future solicitations, Davis said.
Davis
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