Davidandgoliath, LA Gear Tie One On

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LOS ANGELES Independent davidandgoliath has given new meaning to the phrase “on a shoestring” for athletic footwear client LA Gear, the agency said this week.

As part of its extensive rebranding campaign for the Los Angeles-based iconic fashion company, davidandgoliath has crafted a series of Internet mini-movies starring a sporty red women’s track shoe and a pair of animated laces.

Entitled “Shoestring Theatre,” the work casts white lace “mimes” in traditional Hollywood-genre roles, according to the agency’s associate creative director, Ben Purcell.



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