David, W+K Win Clio Direct and Engagement Golds for BK's Proud Whopper, Delta

David in Miami's famous Proud Whopper campaign for Burger King has picked up two more major awards, winning golds in the Clio Awards' Direct and Engagement/Experiental categories. The $4.29 burger was made available at a BK restaurant in San Francisco at the heart of that city's Pride Parade route in 2014. All proceeds from sales of the burger went to scholarships benefiting LGBT college-bound, high school seniors—and the product was wrapped in rainbow paper inscribed with the message, "We are all the same inside." Among the other gold winners in direct was Wieden + Kennedy New York for its Delta Innovations Class campaign. Check out that work below, along with other winners in the two categories. Clio is announcing all gold, silver and bronze winners this week. Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.) Clio Winners - Direct Gold winners • David, Miami, "Proud Whopper," Burger King (Other) • Wieden+Kennedy New York, New York, "Delta Innovation Class," Delta Air Lines (Other) • FCB Brasil, Sao Paulo, "NIVEA Doll," BDF NIVEA Brasil (Out of Home) • Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's Most Involuntary Charity Walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Out of Home) Silver winners • Lapiz, Chicago, "#SendBadLuck," Allstate (Digital) • Åkestam Holst, Stockholm, "The Swedish Snow Rescuers," Audi (Digital) • serviceplan group gmbh & co. kg, Munich, "The Les Paul Skill Check," Gibson Guitar GmbH (Digital) • FCB Brasil, Sao Paulo, "Print For Help," HEWLETT-PACKARD BRASIL LTDA (Digital) • L'Oréal Paris, PARIS, "Make up Genius," L'Oréal Paris (Digital) • The Cyranos//McCann, Barcelona, "Pay Per Laugh," Teatreneu (Digital) • Leo Burnett Chicago, Chicago, "Social Savvy Burglar," Allstate (Other) • Leo Burnett, Hong Kong, "Gift Box," Crown Relocations / The Salvation Army (Out of Home) • Grey Argentina, Buenos Aires, "The Salt You Can See," Fundación Favaloro (Out of Home) • Leo Burnett Argentina (MMS USA LLC Investments Inc), Buenos Aires, "Samsung Safety Truck," Samsung (Out of Home) • Cheil China, Beijing, "Rebirth After Reading," Friends Of Nature (Print/Mail) • Clemenger BBDO, Wellington, "Tinnyvision," Drug driving (Film) • Saatchi and Saatchi, New York, "Celibacy Challenge," Glaad (Film) • Publicis Pixelpark, Berlin, "St. Pauli Peeback," IG St. Pauli (Out of Home) • Maruri Grey, Guayaquil, "Blind Trip," Ministry of Transportation and Tourism (Out of Home) Bronze winners • FCB Brasil, Sao Paulo, "Hello Pizza," CNA (Audio) • BETC, Paris, "The interactive form," CANAL+ (Digital) • JWT Amsterdam, Amsterdam, "Taste the Translation," ElaN Languages (Digital) • AKQA, Portland, "Your Year. Directed by Nike+," Nike (Digital) • Marcel, Paris, "RelockLove," Orange (Digital) • BBDO Russia Group, Moscow, "The Banner That Makes You Like Banners," Post-it® (Digital) • Cheil Worldwide, Seoul, "Look at me," Samsung Electronics (Digital) • DDB Group Melbourne, Melbourne, "Radiant Return," Radiant (Film) • Ogilvy Germany, Frankfurt, "Rabbit Race," Media Markt Management GmbH (Other) • TBWA\HAKUHODO, Tokyo, "True Wetsuits," Quicksilver Japan (Other) • Memac Ogilvy, Dubai, "Handle on Hygiene," Unliver (Other) • Ogilvy & Mather Guatemala, Guatemala, "Vroom Ring Boom," Claro (Out of Home) • BBDO Group Germany GmbH, Duesseldorf, "The Dancing Traffic Light," Daimler AG, smart/MM (Out of Home) • Leo Burnett Tailor Made, Sao Paulo, "Safety Wi-Fi," Fiat (Out of Home) • Publicis, Milan, "Sponsor Day The Split," Renault (Out of Home) • Ogilvy Brasil, Sao Paulo, "Security Moms," Sport Clube do Recife (Out of Home) • DDB Group New Zealand, Auckland, "Reverse April Fools'," BMW (Print/Mail) • F/Nazca Saatchi & Saatchi, São Paulo, "SoundLab Box," Leica (Print/Mail) • Sancho BBDO - OMD Colombia, Bogotá, "Radipmetries," Exito Group (Audio) • Dieste Inc., Dallas, "Adoptable Trends," Dallas Pets Alive (Digital) • R/GA, New York, "Love Has No Labels," Ad Council (Out of Home) • BBDO Group Germany GmbH, Duesseldorf, "The 2 Euro T-Shirt - A Social Experiment," Fashion Revolution (Out of Home) • BBDO Pakistan, Lahore, "Not A Bug Splat," Reprieve / Foundation for Fundamental Rights (Out of Home) • Isobar Poland, Warsaw, "Photos for Life - A Charity Photo Stock," Rak'n'Roll Win Your Life! (Digital) • Saatchi & Saatchi, London, "Get me a Sponsor," Chelsea Football Club (Other) • Leo Burnett, Toronto, "Humans for Humans Campaign," Raising the Roof (Campaign) Clio Winners - Engagement/Experiential Gold winners • FCB Brasil, São Paulo, "NIVEA Doll," BDF NIVEA Brasil (Ambient) • David, Miami, "Proud Whopper," Burger King (Events) • AKQA, London & Shanghai, "House of Mamba," Nike (Events) • Maruri Grey, Guayaquil, "Blind Trip," Ministry of Transportation and Tourism (Ambient) • Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's Most Involuntary Charity Walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Guerrilla) Silver winners • Leo Burnett Argentina (MMS USA LLC Investments Inc), Buenos Aires, "Samsung SafetyTruck," Samsung (Ambient) • WME | IMG, New York, "Zoolander Returns to the Runway," Zoolander 2 (Events) • Ogilvy Brasil, Sao Paulo, "Security Moms," Sport Clube do Recife (Guerrilla) • Grey Argentina, Buenos Aires, "The Salt You Can See," Fundación Favaloro (Other) • M&C Saatchi, Sydney, "Clever Buoy," Optus (Other) • Leo Burnett Melbourne, Southbank, "#MyFamilyCan," SPC (Other) • Del Campo Saatchi & Saatchi Madrid, Madrid, "The Weather Challenge," Toyota Motor Europe (Other) • R/GA, New York, "Love Has No Labels," Ad Council (Ambient) • BBDO Pakistan, Lahore, "Not A Bug Splat," Reprieve / Foundation for Fundamental Rights (Ambient) • Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's Most Involuntary Charity Walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Ambient) • Publicis Pixelpark, Berlin, "St. Pauli Peeback," IG St. Pauli (Guerrilla) • BBDO Pakistan, Lahore, "Not A Bug Splat," Reprieve / Foundation for Fundamental Rights (Guerrilla) • RKCR/Y&R, London, "Every Man Remember," Royal British Legion (Guerrilla) Bronze winners • BBDO Group Germany GmbH, Duesseldorf, "The Dancing Traffic Light," Daimler AG, smart/MM (Ambient) • LOS&CO, Oslo, "SAS Escalator," Scandinavian Airlines SAS (Ambient) • LES GAULOIS, PUTEAUX, "Snackholidays," Transavia (Ambient) • Geometry Global, Dubai, "Handle on Hygiene," Unliver (Ambient) • BBDO New York, New York, "HORSE With Harden," Foot Locker (Events) • AKQA, San Francisco, "The Last Shot," Jordan Brand (Events) • Ogilvy Germany, Frankfurt, "Rabbit Race," Media Markt Management GmbH (Events) • The Cyranos//McCann, Barcelona, "Pay Per Laugh," Teatreneu (Events) • Leagas Delaney Hamburg GmbH, 22769 Hamburg, "The MSC Magnifica Shiphorn Choir," MSC Kreuzfahrt GmbH (Guerrilla) • JWT Amsterdam, Amsterdam, "Taste the Translation," ElaN Languages (Other) • serviceplan group gmbh & co. kg, Munich, "The Les Paul Skill Check," Gibson Guitar GmbH (Other) • FCB Brasil, Sao Paulo, "Print For Help," Hewlett-Packard Brasil LTDA (Other) • Cheil Worldwide, Seoul, "Look at Me," Samsung Electronics (Other) • Publicis Pixelpark, Berlin, "St. Pauli Peeback," IG St. Pauli (Ambient) • HAKUHODO Kettle, Tokyo, "Eye Play the Piano," The University of Tsukuba's Special Needs Schools (Ambient) • Dieste Inc., Dallas, "Adoptable Trends," Dallas Pets Alive (Guerrilla) • Sancho BBDO - OMD Colombia, Bogotá, "Radiometries," Exito Group (Other)

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David, W+K Win Clio Direct and Engagement Golds for BK's Proud Whopper, Delta

See the two categories' gold, silver and bronze winners

Tim Nudd

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