David vs. Goliath in Final Round For Secure Horizons Account

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CYPRESS, CALIF. – Secure Horizons went to opposite ends of the agency spectrum last week to select two finalists in the search for an agency to handle its estimated $10-million corporate image account: Stein Robaire Helm/L.A. and Saatchi & Saatchi/Pacific, Torrance, Calif.
The tiny independent and the giant multiconglomerate will compete in coming weeks over an assignment that’s still to be determined.
Stein Robaire Helm comes to the final round with somewhat of an advantage, since it currently handles the regional advertising for the senior care HMO provider in California and is familiar with some of the Secure Horizons management.
The...

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