Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Photograph by Frank Veronsky
As indoctrinated shoppers know, setting foot inside a Polo Ralph Lauren retail store is a bit like getting invited to one of Jay Gatsby’s parties, minus the gin. Persian rugs, varnished mahogany paneling, gilt-framed oils of thoroughbred horses—it’s all part of Ralph’s world, an ivy-covered, Polo-scented sanctum where the cuffs are monogrammed and the latest fashion is tradition.
Which is why some did a double take three years ago, when select stores in New York and London cleared the baronial trappings from the front windows to make room for interactive touch screens—67-inch projections that invited passersby to browse the collections simply by pressing their fingers to the glass.