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By Brian Morrissey
Like many, I figured David Perez would talk a big game but cower at the first sign of danger. After all, his David on Demand conceit—to go Cannes outfitted with a camera and do anything people on Twitter told him to—seemed like little more than a PR stunt. Sure, it got him a trip from his employer, Leo Burnett, to the south of France, but he'd just do the safe things "demanded" by the people, right? Not so.