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Heavy.com’s David Carson is leaving the entertainment Web site he co-founded in 1999 to join Ogilvy & Mather in New York as one of two new executive creative directors brought in by chief creative officer Lars Bastholm. The other incoming ecd is Alison Gragnano, previously global creative director at Saatchi & Saatchi on General Mills and Procter & Gamble brands.
Carson will partner with ecd Chris Mitton on clients including American Express, Ikea and Stoli, while Gragnano will lead creative on Unilever and Kimberly-Clark.
“Both
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