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Automotive brand Maserati has released a new campaign featuring its new global ambassador, David Beckham.
Directed by Harmony Korine, the “Detour” spot from Droga5 London shows Beckham playfully driving in circles in one of the brand’s SUVs. It aims to relay “the style, technology and exclusivity” of Maserati, the company said in a statement. BCW Global was behind media planning and buying.
This is the first time Droga5 London has worked with Maserati.
Paolo Tubito, Maserati chief marketing officer, said in a statement that he saw the brand “moving forward” into a new era: “Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design.
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