Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Actor and musician Daveed Diggs has returned to Sesame Street following his 2017 debut as Mr. Noodle. This time, however, he’s playing himself—and it’s a Super Bowl ad for DoorDash.
The Count would note it marks three firsts for the night: It is of course DoorDash’s first Super Bowl ad, but it’s also the first spot ever set on Sesame Street—and it’s the first to feature Diggs alongside Big Bird, Cookie Monster, Grover and Rosita.
The spot extends a theme we saw in a trio of teasers as Diggs walks Big Bird through his neighborhood to show him—and viewers—the range of possible orders they can make for food and more via DoorDash while also supporting local businesses.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in