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Based on David Letterman’s outstanding premiere week numbers, some buyers are ready to declare the late night wars over. Through the first three nights of overnight ratings available at press time, Dave averaged an 8.8 rating to Jay Leno’s 3.8. “Dave could take Jay on homes in the fourth quarter,” said one buyer.
CBS ratings guru Dave Poltrack said it was premature to predict a triumph over the Tonight Show, before Fox’s Chevy Chase Show launches and things settle down.
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