Dave & Buster's Touts Fun and Games

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Merkley + Partners uses “Mini Me”-like characters dressed in sports uniforms to tout the on-premises games consumers play at Dave & Buster’s in the shop’s first effort for the restaurant chain.

The miniatures — referred to as “funs” — represent smaller, fun-loving versions of full-size characters that also appear in three TV spots, the first of which broke April 8.

That commercial, “Date Night,” depicts a thirtysomething guy picking up a woman for a night out, with his miniature alter ego at his side.

“Oh, you brought your fun?” asks the woman.

He

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