Dave & Buster's Has Big TVs—Here's a Banana to Prove It

Adult arcade chain banks on a memes mass appeal for latest campaign

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Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme—you have to see a banana in person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall.

With its recent “Banana For Scale” campaign, Dave & Buster’s is utilizing the popular meme to show how big its trademark 9-screen Wow Wall really is.

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