Dave & Buster's Goes National

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Entertainment restaurant chain Dave & Buster’s launches its first national advertising
campaign June 12.
The $9 million branding effort, which includes television, radio and print components, will run in 25 markets where Dave & Buster’s eateries are located.
Created by Dallas-based BrannForbes, a subsidiary of Brann-Worldwide, ads revolve around the client’s new theme, “Big time fun.”
The initiative is targeted at 25- to 44-year-old males.
“When we opened up in 1982 in Dallas, Dave & Buster’s was the talk of the town, just like it is today in San Jose [Calif.],

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