Datek, Reviewing

Two online clients that have relationships with the same agencies have both put their ad accounts into review.
Datek Online, the fourth-largest online brokerage in the U.S., is talking to shops about its $15-20 million account. Meanwhile,, a Marina del Rey, Calif.-based online ticket broker with its sights set on category leader Ticketmaster, has narrowed its $10-12 million review to OgilvyOne, Los Angeles, and Gotham, New York, sources said.
Both clients have relationships with KDM International, a media buying agency in New York, and Campbell Fisher Ditko Design in Phoenix. The link between KDM and CFD began last year, when Datek tapped both firms to help develop a campaign, sources said. The two shops worked so well together that when was looking for agencies, they teamed up for the business, sources said.
Now, because both Datek and are looking to break TV advertising (which CFD does not handle), both are looking for a full-service agency to produce TV spots and take on media buying, sources said. It is not clear whether KDM or CFD will continue to work with either company.
Client and agency officials declined to comment or did not return calls by press time.
Although appeared ready to select a winner this week, Datek is not as close to a decision, sources said. The review comes on the heels of the company’s merger with another online ticket broker, Advantix. –with staff reports