DATE BAIT

Wouldn’t it be great if you could make a weird or annoying date disappear, and have a more desirable pros pect materialize in his or her stead?

That’s the idea behind new New York-focused TV work from Toronto-based Zig for Lavalife, a provider of Web and telephone dating services.

The scene in one spot: a date that’s drawing to a close. “So what are you thinking?” the woman asks. His answer: “I’m thinking threesome.” She hits a remote-control button, causing Mr. Threesome to vanish; another suitor takes his place.

Guy No. 2 gets the same treatment after saying he thinks he put his thong on backwards.

Other men get clicked for various offenses until Mr. Right finally shows up. “I think you look beau tiful tonight,” he says. She kisses him.

The work is “very light and playful” and “stylist ic ally appropriate” for New York, said agency partner Andy Macaulay.

In another spot, set at a Japanese restaurant, a guy repeatedly uses his remote to rid himself of women who express anti-sushi sentiments.

The ads are airing on CBS and Fox, among others, and at movie theaters. The campaign includes guerrilla efforts and print, which is running in The New York Times, Time Out New York and other titles.