Data Points: Social System

Facebook is still the biggest social network, but its growth has spawned many smaller options

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Social media has gone global. Facebook, the most widely used network, is now available in more than 70 languages, with three-fourths of its 800 million active users living outside the U.S. But usage varies widely by region, according to a report on global social media adoption by Forrester Research. U.S. adults have a longer history with online networking, but they tend to use it in passive ways, engaging in activities like creating social network profiles, listening to podcasts and reading others' content.

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