Data Points: Sandwich Hero

Subway, which has expanded its menu of healthier fast food, was 2011's top brand, according to a YouGov survey

Across demographic segments, brand preferences often vary widely.

Parents like budget-friendly brands like Subway and Target, while online/tech giants lead LGBT consumers’ list. Democrats are fans of PBS while Republicans prefer Fox News.

YouGov BrandIndex measures consumer perception of brands by asking 5,000 adults age 18+ each weekday for feedback on 1,100 U.S. brands. The resulting Buzz scores are compiled by subtracting negative feedback from positive and range from 100 to -100.

Infographic: Carlos Monteiro

Source: YouGov BrandIndex