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Americans still believe in themselves, their friends and family. But in areas further outside their control, like their jobs and the economy, optimism wanes, and along with it, consumer spending, found a new study by MediaVest and Ipsos Mendelsohn, Optimism in America. But it's not all bad. While people saw their lives as average overall, one-third expected things to be great five years from now.
MediaVest and Ipsos also found that in core optimism measures, people fell into one of four segments.
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