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Dash.com, an Internet discount shopping startup, is seeking an ad agency to handle its official launch later this year.
The company is backed by AT&T Ventures, J.P. Morgan, Wasserstein Perella & Co. and Affinity Partners International, which have made a total investment of $12 million. The client launched a beta version of its Web site and software in mid-August, but is planning a full brand rollout–with TV, print and radio ads–ahead of the holiday shopping season.
Each visitor to the site is asked to download the “Dash bar,” a piece of software that sits on a computer desktop.
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