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NEW YORK–Cisco Systems has awarded its $50-60 million account to darkGrey following a review that included TBWA\Chiat\Day in Playa del Rey, Calif., and JWT & Tonic in San Francisco, sources said.
The incumbent, Hill, Holliday, Connors, Cosmopulos in San Francisco, declined to defend.
Final creative pitches were last week, during which each agency had three hours to present strategy and creative for the brand, sources said. The win marks yet another high-tech triumph for darkGrey, a unit of Grey Global Group, and was a bi-coastal effort from the San Francisco and New York offices.
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