Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Darden Restaurants has tapped The Richards Group to handle creative duties on its $4 million Bahama Breeze account, the client said.
The work represents the second piece of Darden business the shop has won in about seven months. In March, the Dallas independent landed Darden’s $90 million Red Lobster account. The agency will launch its first work for Bahama Breeze—print ads—in November, with a new branding campaign breaking next year, said Richards representative Natalia Cox.
Richards
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in