D’Arcy Lays Off 50 in New York

NEW YORK — D’Arcy Masius Benton & Bowles said Friday that it laid off about 50 people across all disciplines or about 10 percent of its New York staff.

D’Arcy executives would not elaborate on the reasons for the layoff except in a statement from D’Arcy New York president Lance Smith, who said, “Like many of our industry peers, we too have felt the impact of current economic conditions. Clients are looking to us to be more inventive, to work smarter and leaner. We believe this restructuring will allow us to enhance the quality of our service to our clients and position the agency for a brighter future.”

The cuts come two weeks after Procter & Gamble shifted its $30 million U.S. Pampers account from D’Arcy to Saatchi & Saatchi in New York.

However, D’Arcy recently hired at least 10 staffers from Lowe to work on the newly acquired $50-60 million Heineken account.

Additionally, D’Arcy’s parent company, Bcom3, was recently acquired by Publicis Groupe, a deal that is expected to be completed during the summer, and one source said the restructuring was, in part, related to the pending merger.

Sources said layoffs are also being considered at BBDO New York, which lost the creative portion of the $130 million Charles Schwab account last week when it was consolidated at GSD&M in Austin, Texas. A BBDO representative declined comment.

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