D'Arcy Doomed Under Lévy Plan

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Publicis Groupe is poised to unveil a sweeping reorganization that will dismantle 96-year-old D’Arcy Masius Benton & Bowles as a global network, and likely do away with the brand altogether, sources said.

The demise of the venerable brand had been widely predicted as the Paris-based holding company’s $3 billion acquisition of Bcom3 neared consummation [Adweek, Sept.

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