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Dapper, a firm specializing in the creation of dynamic ads, has named James Beriker its new CEO.
Beriker was formerly chief executive of Efficient Frontier, a search ad platform. He takes over at Dapper from company co-founder Eran Shir, who moves to chief technology officer.
Four-year-old San Francisco-based Dapper competes with players like Teracent and Tumri in the race to build tech tools designed to help users customize ads on the fly. Google acquired Teracent last November.
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