DAOs and What Brands Can Learn from the Rise of Community-Fueled Ownership 

Empowering consumers to be owners 

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Decentralized autonomous organizations, or DAOs, entered the cultural mainstream in 2021 on accelerated interest in crypto in pop culture. DAOs allow groups of people to get together and collectively own businesses or assets in a decentralized fashion. Given the community focus of DAOs, marketers stand to benefit from learning about the magic of successful DAOs and new consumer behaviors that make collective ownership an attractive aim.

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