Danone To Consolidate $54 Mil.U.S. Media Acct.

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NEW YORK — The Danone Group is putting its estimated $54 million U.S. media buying and planning account in review, with roster shops, handling various parts of its yogurt, drink and sauce brands, invited to compete for a national media consolidation.

WPP Group’s The Media Edge, New York, runs Danone’s $40 million media buying and planning account for Dannon yogurt.

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