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Daniel Bennett, the managing director of AnalogFolk in New York, is joining the N.Y. office of McCann Erickson as chief digital officer.
While the title is new at the Interpublic Group agency, other executives have played a similar role in the past, including executive creative director Natalie Lam, who left in June to run the creative department of Publicis Groupe's Razorfish in New York.
Bennett comes to McCann after helping to open and run the N.Y. office of AnalogFolk, the first U.S. office for the London-based digital agency. Before that, also in New York, he was digital strategy director at JWT and director of digital accounts at TBWA\Chiat\Day.
"With the new clients we have won and in broadening our engagements with existing clients, Dan is a critical addition to our management," said New York president Chris Macdonald. "He will work with account teams across the agency to develop digital platforms, be they in mobile, Web or physical digital elements.”
Recent McCann wins include Ashley Furniture, Cigna, Reckitt Benckiser brands Mucinex and Delsym and Microsoft.
