Danica Patrick: How Social Media and Strategic Partnerships Are Paving My Future Off the Track

Let personal passions drive your brand

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

There is something to be said for the whole “find something you love to do and you’ll never work a day in your life” thing. Success takes hard work, but passion brings fulfillment from that hard work.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.

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