Dan Wieden's Losing Streak

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The thing about streaking is, it’s a streaky business.

Wieden + Kennedy’s “Streaker” spot for Nike—showing a British soccer fan sharing more than his fish ‘n’ chips at a game—was considered, as they say, the dog’s bollocks. (Who could resist the line, “I do hope he’s not headed for the Royal Box”?) But Dan Wieden got a more mixed reaction to assignments he gave students at his University of Oregon ad workshop last month—one of which was for a kid to tear ass naked across a golf course.

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