Daly Moves Up at ESPN

NEW YORK ESPN said Lee Ann Daly has been promoted from senior vice president, marketing to executive vice president, marketing. She joined the company in 1997 as vice president, advertising and program marketing and was named senior vp in May 1999.

Daly will continue to oversee the development, direction and implementation of all branding, creative services and marketing for Bristol, Conn.-based ESPN’s growing media businesses, encompassing television, print, radio, the Internet and all outdoor advertising.

She is also responsible for the company’s synergy efforts, recently expanded to include project management for ESPN-branded business activities supported by The Walt Disney Co., including the ESPN Zones.

Daly and her team have been responsible for the development or enhancement of more than 50 campaigns annually, including This Is SportsCenter, Without Sports and ESPN’s current “Season of the Fan” 25th anniversary campaign.