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The Dallas Cowboys are the most valuable sports brand in the world, even if the scoreboard and standings disagree.
Forbes and Sportico estimate that the Cowboys brand is worth between $6.5 billion and $7 billion. Much of that value can be seen from Cowboys evp and chief brand officer Charlotte Jones Anderson’s window: the organization’s worldwide headquarters at The Star, the 91-acre, $1.5 billion mixed-use complex built by the team in Frisco, Texas, in 2016.
The headquarters of Dr.
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