Dallas Agency Takes AIM at Investors

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DALLAS A campaign for AIM Investments that breaks today features employees of the company and introduces a new tagline created by The Richards Group, the agency said.

“The strategy was to put a face on AIM—literally,” said Mike Malone, creative group head at the Dallas independent agency. “From its founding, AIM has lived by the employee-centric principle of ‘People are the product.’

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