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DALLAS A campaign for AIM Investments that breaks today features employees of the company and introduces a new tagline created by The Richards Group, the agency said.
“The strategy was to put a face on AIM—literally,” said Mike Malone, creative group head at the Dallas independent agency. “From its founding, AIM has lived by the employee-centric principle of ‘People are the product.’ “
The new tagline, “Your goals. Our solutions,” appears on television spots and in print ads that will run in major business media, the agency said.
Malone
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