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DALLAS-Faced with dwindling participation and American Advertising Federation concerns over a possible demise, Dallas Ad League officials said they have stepped up efforts at reinvigorating the club this year.
Starting with a regular meeting schedule, the ad league will also unveil new programs and examine changes in the annual Tops show, DAL’s local Addy competition.
At last February’s Tops show, 1997-98 DAL board president Mark Johnson learned nearly all the show’s entrants had no connections with DAL.
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