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Berry-Brown’s Cow Introduces Sour Cream To West Coast Markets
DALLAS–Berry-Brown Advertising here is fronting longtime client Daisy Sour Cream’s product launch into California with a pair of ads that also introduce a new mascot for the brand.
Following research in which Californians closely identified the word “Daisy” with a cow, the shop inserted a brown bovine into two spots that debut today in Los Angeles, San Diego and Bakersfield, Calif. The cow–pictured at the beach, under palm trees and looking over a typical Los Angeles traffic jam–serves as the cornerstone of Daisy’s introductory image to the Golden State.
Billings were undisclosed for Daisy’s California foray.
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