Dairy Queen Favors Texas Flavor

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The Loomis Agency has won the ad account of the Texas Dairy Queen Operators’ Council.

The Dallas shop de-feated incumbent Grey in Irving, Texas; Valentine Radford in Kansas City, Mo.; Brighton in St. Louis; and Warren Creative+ and RuffCoffin, both in Austin, Texas, in the finals of a four-month review to win the estimated $7 million account.

Julie Wilson of the Reasons Group in Fort Worth, Texas, conducted the review.

“Dairy Queen is a special brand in Texas,” Loomis president Mike Sullivan told Adweek.

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