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NEW YORK Daimler-
Chrysler is nearing a decision in a review of its Web development and digital marketing services, according to sources.
Omnicom Group’s Organic, which holds the bulk of the car maker’s interactive account, and sister shop Critical Mass, which works on the company’s Mercedes-Benz brand, competed in the final round, sources said. Organic is owned outright by Omnicom, which has a 50 percent stake in Critical Mass.
DaimlerChrysler spent approximately $10 million in online advertising for the first eight months of this year, about as much as it spent for all of 2002, according to TNS Media Intelligence/CMR.
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