Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Daimler-
Chrysler has retained Organic following a five-month review of its Web development and digital marketing services, sources said.
The Omnicom Group i-shop, which has held the bulk of the car maker’s interactive account for more than four years, beat out sister shop Critical Mass in the final round to secure a three-year contract, according to sources.
DaimlerChrysler spent about $10 million in online advertising for the first eight months of this year, about as much as it spent for all of 2002, according to TNS Media Intelligence/CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in