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LOS ANGELES Interpublic Group’s Dailey & Associates has introduced its first work for the Albertsons grocery store chain.
Spots instruct consumers to “Never underestimate the power of a good meal” and introduce the tagline “Crazy about food.” They also attempt to subvert traditional supermarket ad themes by employing humorous vignettes.
“Moving Day” features a 40-something guy who finally decides to move out of his mother’s house. Mom flashes a knowing smile and presents a huge roast. He drops his suitcases and says, “I am never going to get out of here.”
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