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Two years after acquiring a pair of companies that focus on theatrical marketing, Dailey & Associates has landed the type of client those deals were intended to attract.
The National Geographic Society’s theatrical arm, Destination Cinema, has hired Dailey to create the promotional materials used for large-format theatrical films, beginning with the April release of Lewis & Clark, The Great Journey West.
Dailey, based in West Hollywood, Calif., will call on its Kaleidoscope Films division for theatrical trailers and its Graphic Orb division for print ads and collateral material.
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