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LOS ANGELES Dailey & Associates has held on to advertising duties for Callaway Golf Co.’s club business following a review, the shop confirmed.
The Interpublic Group shop in West Hollywood, Calif., has handled advertising for Callaway golf clubs since 1997. Dailey retained the business after a review that included WPP’s Young & Rubicam in Irvine, Calif., and Omnicom’s Element 79 Partners in Chicago, the client said. Independent Matthews/Evans/Albertazzi in San Diego, which handles advertising for Callaway’s golf balls, did not participate in the review.
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