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LOS ANGELES Countrywide Home Loans is positioned as a company that offers solutions to the barriers of purchasing a residence in a national image campaign created by Interpublic Group’s Dailey & Associates.
The campaign from the West Hollywood, Calif., shop includes four television spots that introduce “Realize your dreams” as a tagline. The ads target four segments of the population: first-time home buyers, current homeowners, African Americans and online house shoppers, said Tina Schmucki, senior vice president of marketing for Countrywide Home Loans, a subsidiary of Countrywide Financial Corp.
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