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Safeway has moved the creative portion of its estimated $30-35 million ad account to Dailey & Associates from longtime partner McCann-Erickson. Dailey already handles creative duties on the estimated $25-30 million account of Safeway subsidiary Vons Markets.
A representative for Pleasanton, Calif.-based Safeway said the shift was not “a major change in responsibilities” for either shop, and that the company’s relationships with both are “good and active.”
Media buying duties for Safeway will remain at McCann in San Francisco, the representative said.
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