Dailey Names Miller Chief Executive

LOS ANGELES Bruce Miller has replaced Brian Morris as CEO of Interpublic Group’s Dailey & Associates, according to the agency.

Morris is leaving the West Hollywood, Calif., agency after 26 years. He was not immediately available for comment.

“We’ve concluded that it is in the best interests of the agency to make a change of leadership,” said Miller, who became vice chairman of the agency after the January 2004 merger of Dailey and Suissa Miller, where he was president. “The rest of the management team remains the same.”

Miller offered no further rationale for the change of command.

Sources said the decision to replace Morris stemmed from IPG’s desire for a change and a general lack of confidence among other members of the agency’s senior management.

Dailey a month ago added creative and media planning chores on four Supervalu chains, quickly replacing some of the billings it lost as a result of Safeway’s decision in August to award its $250 million broadcast business to DDB and PHD [Adweek Online, Sept. 27].

At Dailey, Cliff Einstein remains chairman and still runs the agency’s regional Ford dealer business. Steve Rabosky continues as president and chief creative officer. Tom Lehr and Mike Perdigao, both executive vice presidents and managing directors, will “take on additional responsibilities,” said Miller, who will not be replaced as vice chairman.

The merger between the two agencies “has gone well because of the common obsession with building clients’ business. Both places were blessed with smart, enthusiastic staff, so the personalities got along,” Miller said.

Miller said his goal as CEO is to “make our clients deliriously happy, make the stockholders happy, and have a place where people want to come to work every day.”