Dailey, Katsin/Loeb Knock on Wood For Weyerhauser

Weyerhauser Co. is in the final stages of an agency review for its estimated $7 million corporate advertising account, according to sources.

The Tacoma, Wash.-based timber harvester and forest product manufacturer has heard final presentations from Dailey & Associates, Los Angeles; Katsin/Loeb Advertising, San Francisco; Campbell Mithun Esty, Minneapolis; and Brouillard Communications, a business-to-business division of J. Walter Thompson USA in New York.

The client has held two rounds of agency presentations among the four agencies, sources said. A decision will be made ‘soon,’ according to Weyerhauser marketing research executive Paul Dobosz, who declined to comment further.

–Teresa Buyikian

Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED