Dailey Jumps Into Denny's Review at 11th Hour

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When Denny’s Restaurants cut Bernstein-Rein from its $50 million review earlier this month, it appeared the winner would be one of the three remaining finalists.

But last week, Dailey & Asso ciates in West Hollywood, Calif., emerged as a late entrant, joining Doner in Southfield, Mich., Mullen in Winston-Salem, N.C., and Publicis in Mid America in Dallas in the final stages of the review.

Dailey is banking on its restaurant experience and a tie to Denny’s new chief marketing officer, Margaret Jenkins, to win the business, said agency president Brian Morris.



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