Dailey Is a Hit With Los Angeles Dodgers

LOS ANGELES The Los Angeles Dodgers have selected Interpublic Group’s Dailey & Associates to handle the team’s advertising account, sources said.

According to sources, Dodgers management had recently narrowed its contender list to three Los Angeles-area shops: independent The Cimarron Group, and IPG’s McCann Erickson and Dailey.

The National League baseball team had been actively searching for a new agency after agreeing to part ways with five-year incumbent, Santa Monica, Calif., independent WongDoody, at the end of the 2004 season.

The client could not be reached for comment, and a 2005 ad budget was not disclosed. The Dodgers spent about $3 million on advertising in 2003, according to TNS Media Intelligence/CMR.