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King’s Hawaiian is in the Super Bowl for the first time, and it’s offering a few ideas for hiding your stash of its breads and rolls. The ad, “False Cabinet,” shows the lengths people will go to keep King’s Hawaiian’s products to themselves and also why it’s so hard to do.
The 30-second spot, created by Levit Agency, produced by Gartner and directed by Mike Bigelow, will air during the first ad slot of the fourth quarter.